By Henriette Martel-Lawson
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Extra info for 200 Marketing Ideas for Your Website
Example: The Outback Emuzing Ranch makes use of scientific studies to substantiate the unique healing properties of emu oil. The credentials of researchers are given to support their assertions. com) 19. Graphs & charts Use graphs and charts to show progression and change. Example: eMarketer, a provider of e-business research and analysis, illustrates the growth of online retail sales with a bar chart that includes data. Using this method, information can be more easily assimilated by visitors who prefer a visual representation of figures.
Last-minute purchasers. Impulse buyers. Bargain hunters. Surfers or browsers. Also consider providing information for an audience outside your usual target market. Visitors may perceive your business as an investment opportunity, a subject for their magazine article or an authoritative resource. com 31 Product Information 18. Substantiation Provide recent scientific evidence and survey results that add credibility to statements. Research professional journals and magazines to find convincing facts but select and cite only trustworthy sources of information to avoid damaging your reputation.
This builds confidence and trust, and demonstrates faith in their products. com) Give customers the opportunity to post reviews on your website. com give customers the opportunity to post reviews on product information pages. They enable potential customers to view a product and third-party comments without leaving the webpage. g. g. a newspaper article or e-zine review. Linking to a review on another site shows confidence in your products but, beware, an outbound link can be a distraction and take customers away from your ‘Buy now’ button.
200 Marketing Ideas for Your Website by Henriette Martel-Lawson